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Best AI Model for Creative Writing & Content

Blog posts, marketing copy, stories, and long-form content. Needs strong language ability and large output windows.

Our Verdict

Claude Sonnet 4.6 is the sweet spot — excellent creative voice at $3/$15, matching previous-gen Opus quality. For budget content at scale, GPT-4o Mini at $0.15/$0.60 handles 80% of writing tasks. Gemini 3.1 Pro has the strongest benchmarks overall, but Claude's writing style is generally preferred by editors and readers. If you're writing 100+ pieces a month, DeepSeek V3 at $0.14/$0.28 is surprisingly capable for drafts.

Top Picks

Best creative voice and tone control, Opus 4.5 quality at 1/5th the cost

Best for: Quality content that reads human

Input

$3/1M

Output

$15/1M

Context

200K

Max Output

16K

MMLU-Pro: 86%HumanEval: 94%GPQA: 70%
#2GPT-5OpenAI

Strong all-around writing with multimodal input, great for marketing copy

Best for: Marketing and business content

Input

$1.25/1M

Output

$10/1M

Context

128K

Max Output

16K

MMLU-Pro: 88.5%HumanEval: 95%GPQA: 73.5%
#3GPT-4o MiniOpenAI

80% of flagship writing quality at 3% of the cost

Best for: High-volume content on a budget

Input

$0.15/1M

Output

$0.6/1M

Context

128K

Max Output

16K

MMLU-Pro: 68%HumanEval: 87.2%

What Matters for Creative Writing

Key Factors

  • Language quality
  • Max output tokens
  • Cost per 1M output

Tips

  • Output cost matters more than input cost for content generation
  • Larger context windows help maintain consistency in long pieces
  • Claude models are generally preferred for creative tone and voice

Full Ranking (All Compatible Models)

RankModelInputOutputAvg BenchScore
#1GLM-4.7Zhipu AI$0.60$2.2085.0%97
#2Claude Sonnet 4.6Anthropic$3.00$15.0083.3%92
#3GPT-5OpenAI$1.25$10.0085.7%92
#4Gemini 2.5 ProGoogle$1.25$10.0085.7%90
#5GLM-5Zhipu AI$1.00$3.2077.8%90
#6Gemini 3.1 ProGoogle$2.00$12.0093.4%90
#7Gemini 3 ProGoogle$2.00$12.0086.9%89
#8o3OpenAI$0.40$1.6086.9%89
#9MiniMax M2.5MiniMax$0.30$1.2086.0%88
#10GPT-5.2 CodexOpenAI$1.75$14.0086.8%88
#11Gemini 2.5 FlashGoogle$0.15$0.6082.8%88
#12GPT-5.3 CodexOpenAI$2.00$16.0088.2%87
#13GPT-4o MiniOpenAI$0.15$0.6077.6%86
#14o4-miniOpenAI$1.10$4.4084.8%84
#15Gemini 3 FlashGoogle$0.50$3.0084.0%84
#16DeepSeek R1DeepSeek$0.55$2.1982.5%81
#17Llama 4 MaverickMeta$0.31$0.8585.3%76
#18Llama 4 ScoutMeta$0.18$0.6380.1%74
#19Mistral Medium 3Mistral$0.40$2.0081.5%71
#20Claude Opus 4.6Anthropic$5.00$25.0086.7%69
#21DeepSeek V3DeepSeek$0.14$0.2883.5%68
#22Mistral Large 3Mistral$2.00$5.0087.0%68
#23Claude Sonnet 4.5Anthropic$3.00$15.0081.9%66
#24GPT-4oOpenAI$2.50$10.0078.6%63
#25Grok 4xAI$3.00$15.0083.7%62
#26Claude Haiku 4.5Anthropic$0.80$4.0078.8%57

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